NYX Cosmetics has appointed Cristina Bartolucci, shown, as its new Chief Creative Director. She will provide leadership and support in product development, overall brand strategy and creative.

NYX Cosmetics is known for its black and white packaging that has a prestige look, at mass market prices.

Bartolucci is a beauty industry veteran, has over 20 years experience. She also co-founded the brand DuWop Cosmetics.

“NYX Cosmetics is committed to building a staff of creative, like-minded beauty lovers who possess a passion and dedication to accelerating the brand and solidifying its place as a leader in the professional masstige cosmetics category.”

Friedman continued, “The hire of a talented, beauty industry pioneer such as Cristina Bartolucci showcases this commitment. With her impressive resume and combined industry experience in product development, packaging and branding, she will play a pivotal role in the continued development of our company. Most importantly, Cristina’s collaborative style fits perfectly with our team and our approach to engagement with our customers.”